Past Events

Market Research

Event Date: 19 October 2009

Information Market Research  - 19th October 2009  ( 0930hrs – 1230hrs)    

This half day workshop provided delegates with a full understanding of all stages of the research process that should be undertaken as part of developing an export strategy.
The course helped delegates to appreciate the strategic importance of market research and to increase the effectiveness of desk research to select the right territories. Also introducing them to some particularly useful websites to help you research overseas markets.
During each session, delegates was asked to apply the learning points to their own company and their planned export project. Which was brought together at the end to form the beginnings of a marketing research proposal.

Seminar Content
• Market Selection - A systematic method of prioritising world markets.
• Application of marketing research to exporting - The process of conducting a marketing research project; the different ways of researching a market; the benefits of conducting research and the decisions to be made when approaching a new overseas market.
• Surfing without drowning - How to use the internet to research overseas markets, revealing key websites as starting points for the research.
 
Objectives
• To enable you to prioritise world markets by considering the potential demand and ease of doing business
• To ensure you draw up a detailed market research plan
• To ensure you determine the best approach for your research trips

Venue
Mercure Dunkenhalgh Hotel and Spa
Blackburn Road, Clayton Le Moors
Lancashire  BB5 5JP BLACKBURN

About the Speakers
Anne Williams
– Specialist Research Advisor, British Chamber of Commerce
Anne is a full member of the Market Research Society, of the Chartered Institute of Marketing and comes to us, having run her own Research and Marketing Consultancy. Anne has extensive experience in market development, competitive analysis, due diligence, pricing research and export research, having provided a range of small to medium sized businesses from industrial/chemical manufacturers through to FMCG/food companies with advice and consultancy on export strategies.”

 
 
 

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