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Food and Drink Business Opportunities in Thailand

Article Date: 30 September 2014

Taste of Britain 2015
 
The British Chamber of Commerce Thailand (BCCT) will be hosting a campaign to promote UK food and drink products in supermarkets throughout Thailand in Q1 of 2015. 
 
We will be working in partnership with one of the largest food retailers in the country together with local distributors in-market to bring new UK food and drink products to Thailand.
 
The 2014 event showed a 43% y-o-y increase in sales of UK stocked products. We are looking for UK brands covering the following types of products:Confectionery (chocolates, hard candy, gummy bears), biscuits, honey, marmalades, teas, bottled water, cheese, butter, cake decoration, salad dressing, pasta sauce and  pasta (especially pastas of untraditional shapes), soy-based foods (soy burgers, soy yoghurt), special dietary foods (such as sugar-free foods for diabetics). Other non-food products opportunities: ecological (non-toxic) household cleaners.
 
Please note that the above list is not exhaustive and there are a multitude of other 
opportunities.
 
To submit your company’s profile and product information to this exciting UK food and drink campaign in Thailand, please contact Ching Li Archer, Project Manager, International UK Business Network, BCCT: chingli@bccthai.com
 
Thailand’s Food and Drink Sector
 
Thailand is a growing middle-income country that takes a welcoming approach to UK brands and has a food and drink industry that is one of the most attractive and fastest-growing in the Asia Pacific region. 
 
In 2012, sales from modern retail food establishments in Thailand were valued at approximately US$25 billion. The growth in domestic demand for imported food and beverage products across Thailand is strongly influenced by Thailand’s tourism sector (26.7 million visitors in 2013, one of the most visited countries in the world), the growing numbers of foreign-educated Thais and expanding expatriate population. 
 
The purchasing power of Thais has been on the rise and Thais spend approx. 33.6% of their income on food and beverage. Thailand’s youth (15-35 year olds account for 32%) is receptive to new products and western trends. In addition, Thais living in urban areas (36% of the population), are spending increasingly more on imported food items. Both of these demographics indicate a strong potential for continuing import growth. The U.S. has recognised the potential for sales into Thailand as the latter is now the 17th largest export market for US agricultural and food products.
 
Today, the country’s retail food market structure continues to evolve with modern retailers such as hypermarkets, supermarkets, cash and carry and convenience stores now accounting for approximately 70% of total retail sales. UK-Thailand Relations. The UK is planning to double two-way trade within 5 years 
(from £5.5bn now to £11bn by 2018)Thailand Key Facts - Population: 68 Million, 5-6% growth forecast in 
2015 with increasing consumer confidence.
 
UK-Thailand - Food and Beverage Exports
 
GBP 21.3 Million: Beverages exports between Jan-June ‘14 GBP
3.2 Million: Cereals & cereal preparations exports between Jan-Jun ‘14
GBP 2 Million: Dairy products  exports between Jan-Jun ‘1

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